by | November 12 2019

Shredding At The VC This Season

We’re excited to announce the VC has partnered with SHRED DOG. What do they do? Well, they create what their customers tell them is the best kids snow gear on the planet – more waterproof, more breathable, and with more performance features for kids than other brands. SHRED DOG features clothing and accessories designed specifically with young people in mind. Talking to co-founder Marc Dietz at a recent ski show, we really enjoyed learning about both his passion and his insights. He and the SHRED DOG team have really thought through how children interact with what they wear and addressed concerns like comfort, rapid growth, and the extra wear and tear a garment must endure while attached to a kiddo engaged in vigorous outdoor activity.

Because kids outgrow gear so frequently, most other brands try to keep the price down and, as a result, most kids gear is not very waterproof and lacks many performance features that kids need as well as adults. SHRED DOG eliminates the retail middleman markup by selling only on and, therefore, can offer higher performance for a price that is always essentially “on sale” compared to other premium brands. For an even better deal, though, we’ve arranged for a special discount code for VC families, so when you check them out, enter SKI-VC30  (discount code applied at checkout on to get a 30% discount on the stuff your younger generation needs to tackle the winter sports season.

Visit us at the 2019 Ski and Snowboard Expo (booths 162 & 163) this Thursday-Sunday (November 14-17) to check out some of this great gear and to register to win a full kit. We’re thrilled to be partnering with SHRED DOG for the 2019/2020 season!