SUPPORTING AND BUILDING
OUR KIDS’ SELF-WORTH

THE VC & Make-A-Wish

Winter fitness, the fun of competition, and quality time with family/friends are benefits inimical to VC events. In addition, our crew looks to mentor children and build their self-worth.

We also wanted to extend the benefits of the Vertical Challenge beyond the event itself. That’s why we added a partnership with the Make-A-Wish Foundation. We knew the Make-A-Wish families truly needed support in their journeys through illness. Research shows children who have a wish granted build the physical and emotional strength they need to fight a critical illness, giving them a higher quality of life and better health outcomes. That seemed an ideal fit with our mission, so we embraced the cause.

Life-Changing Prizes

At every event, we set up a table full of incredible prizes donated by our sponsors. Throughout the day, we sell raffle tickets for participants and fans to enter for a chance to win something from the table.
100% of the proceeds that we raise go to the Make-A-Wish chapter of the state where the host mountain is located.

87%

Of kids say their wish was a turning point in their treatment

$15,000

Our annual fundraising goal – thank you for helping us achieve it!

99%

of doctors say wishes help relieve a family from traumatic stress

Kids Helping Kids

We also encourage our young tour competitors by creating a system by which they can raise money at their hometowns and schools.

Children learn about empathy and helping those who can’t join them at the slopes, and they feel a sense of achievement when they make a donation at the tour finals.

It’s our goal to make sure the VC represents more than just a winter sporting event. We want it to positively affect its participants in ways that will last a lifetime.